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Internet Marketing


Today internet is being used by majority of the population for marketing purpose. We are here to optimize and promote your websites to reach your targeted audience worldwide. Your Website Serves as a 24/7 online shop which has all the details a customer would need. In order to have an effective website and to attract a large number of visitors, we have to optimize the website. So that it gets listed in the major search engines like Google, Yahoo, Bing etc. for your products / services offered.

We follow two types of Optimization to get your website listed in the major Search Engines. They are :
  • On-Page Optimization
  • Off-Page Optimization

Before we could optimize the website, we check if the URLs are static or dynamic, then we perform :  content analysis, keyword analysis, and competitor analysis, which helps us to optimize the website in the best possible way.

The On-Page Optimization techniques that we follow are:

  • Content Analysis: Any website should have a content which is related to its products or service offered. The content in the website should provide enough information about the product / service offered, and it should have a proper navigation, so that it is both user friendly and search engine friendly. In case of any Duplicated Content  it might lead to banning of the website.
  • Title Tag: For each page we have a title tag based on the keyword research done. We should avoid duplication of titles in our website (i.e., title should not be repetitive) and each page should have a unique title tag.
  • Meta Tag: Meta tags are the most important aspect in On-Page Optimization. Meta tags contain Meta Title, Meta Description and Meta Keywords. Meta Title and Meta Description are the title and description that appears in the snippets of a search engine. Meta Keyword are informative to the crawlers of the search engines.
  • Heading Tag: Heading tags (H1,H2) play an important role in On-Page Optimization. The Search Engines can read the highlighted text easily.
  • Image Tag: Image tags are also equally important in optimizing a website. The image tag represents the image and it helps in getting the image indexed.

 

The Off-Page Optimization Techniques that we use to increase the back-links of a webpage are as follows:

  • Directory Submission: Once we are done with the On-Page Optimization, the website is submitted in major search engines like Google, Yahoo and Bing. In order to popularize our website, we submit our site in directories under relevant categories.
  • Blog Commenting: We create own blogs in the website and submit relevant posts regularly. We also post comments on other blogs, which are related to the products / services offered.
  • Article Submission: We write articles related to the products / services offered and post them in article submission sites like Enzine, goarticles etc.
  • Video Submission: We also promote the website through Videos, which are related to the company's services or products.
  • Forum Posting: Forum postings related to the products / services offered are done for the website. We either ask questions or comment on threads related to your website and place links directing to the website.
  • Social Bookmarking: We bookmark the products / services offered pages on the website in Social Bookmarking sites, which would increase the website popularity.
  • RSS Feeds: We add RSS feed to the website and update news feeds on a regular basis.
  • Social Media: We improve the popularity of the website through social media sites like twitter, facebook etc. We post updates related to the company, products / services offered, which would increase the back-links to the webpage and also the visitors.
  • Link Exchange: We increase the back-links to the webpage by link exchange technique. We can either go in for one way link exchange or two way link exchange. Directory submission,Social Bookmarking etc are also a kind of one way link exchange.


Apart from Search Engine Optimization we also do Search Engine Marketing, which would help to promote the website and increase its visibility on Search Engines through PPC (Pay Per Click) method. In PPC we pay the search engine for each click of the advertisement that is displayed in that search engine. We manage your campaign for PPC in various search engines.

 

CONTACT US to know more about Internet Marketing Services that we provide.

  • Content Analysis:

Any website should have a content which is related to its products or service offered. The content in the website should provide enough information about the product/ service offered, and it should have a proper navigation, so that it is both user friendly and search engine friendly. In case of any Duplicated Content it might lead to banning of the website.

  • Title Tag:

For each page we have a title tag based on the keyword research done. We should avoid duplication of titles in our website (i.e., title should not be repetitive) and each page should have a unique title tag.

  • Meta Tag:

Meta tags are the most important aspect in On-Page Optimization. Meta tags contain Meta Title, Meta Description and Meta Keywords. Meta Title and Meta Description are the title and description that appears in the snippets of a search engine. Meta Keyword are informative to the crawlers of the search engines.

  • Heading Tag:

Heading tags (H1,H2) play an important role in On-Page Optimization. The Search Engines can read the highlighted text easily.

  • Image Tag:

Image tags are also equally important in optimizing a website. The image tags represents the image and it helps in getting the image indexed.


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